My BFF's Mom Just Discovered Reformation—8 New 2026 Styles I Sent Her Way

By Kim BrowneJanuary 9, 2026

If you're a follower of Who What Wear, you've probably seen many of our editors speak on their love of Reformation. It's a fashion person's favorite, it's worn by IG It-girls, it's donned by celebs, and now it's finally gained the following of Moms. That's right, our mothers are evolving. My BFF and I were discussing this week's Reformation new arrivals (which ones made our 2026 wishlist; how to style a cute sweater-and-jeans outfit; and debating how long the up to 70% off sale will last—you know, the usual talking points), when her Mom chimed in, "What's Ref?" Her innocent curiosity was met by our genuine enthusiasm to bring her in on the know and introduce her to the wonder and romance that is Reformation. What better place to start than with its latest additions.

As l uck would have it, this week's Reformation new arrivals were incredibly chic. Think striped sweaters, suede bomber jackets, lace-trim skirts (the Carolina Skirt was a fashion person's must-have last year, and I've got a feeling the trend will continue in 2026), Parisian-coded trench coats, collegiate style oxford flats, and so much more. The selection feels romantic and elegant, just in time to start thinking about spring 2026. After our Reformation run-down, it was safe to say she was the newest Ref convert. Scroll on to see the eight chic Reformation new arrivals I picked out for her.